Corporate Communication

19 March 2020

PR in times of Corona, what’s next?

These are busy days in the world of communication. The Corona virus forced us to revise communication schedules, cancel events and above all to prepare a […]
12 November 2019

A week in Berlin. Or how context defines our business.

As a member agency of the Global Communication Alliance (GCA), a network of independent agencies around the world, Whyte Corporate Affairs takes part in the Leadership […]
21 June 2019

So umm… Could we read through the article first?

A common request, but one that isn’t always handled well. Of course you’re free to ask, but most journalists don’t like it. They experience this question […]
31 January 2019

“Journalists have the attention span of a goldfish and the memory of an elephant.”

Michaël Sephiha from De Tijd provided for great insights and crispy anecdotes last week’s Euronext TechShare session hosted by Whyte.
3 October 2018

Getting your story published: here’s how you can make a difference.

Companies that want to communicate via the media should plan this carefully. As a former journalist myself, here are a few simple tips and guidelines that should help you get prepared.   I. The press […]
24 April 2017

What if businesses went in for ‘fake news’?

Apart from a few episodes that belong more to the realm of pranks, until now companies have stayed prudently away from publishing fake news.
23 February 2017

The equity story, or how to win over new investors…

The perception of a listed security will inevitably be established through the consistency and credibility of its “equity story”. But what exactly is this?
30 November 2016

Bloggers: things to avoid for a good, long-term relationship

10 tips you should consider before getting in touch with a blogger.