26 October 2018

The municipal elections are behind us. What now? Here are 5 tips for PA professionals

It has already been a week since the municipal elections took place. The question now is: how all this is going to impact your PA activities
17 October 2018

Most trusted newsbrands

With local elections now in the rear-view mirror, the intense news coverage is gradually switching from an election campaign mode to a more normal pace.  It feels like our attention has somewhat […]
3 October 2018

Getting your story published: here’s how you can make a difference.

Companies that want to communicate via the media should plan this carefully. As a former journalist myself, here are a few simple tips and guidelines that should help you get prepared.   I. The press […]
14 September 2018

#WhyteGoesLondon: my week inside a partner agency

Last week I was lucky enough to spend one week at PLMR, a public affairs, PR and digital marketing agency based in the UK. I was able to do this through the ‘GCA (the Global […]
11 September 2018

One survey, two opposing conclusions. Welcome to our world!

Seeing is believing. If you weren’t convinced yet on the subtitles of the Belgian media landscape, here is an interesting case illustrating how the same news […]
19 April 2018

Lobbyist: a legitimate profession!

What exactly does a lobbyist do? Does the profession have its own specific ethics? Is lobbying a necessary evil?
27 June 2017

Brussels-Wallonia, governments for 2 years

The breakdown of the majorities in place in Wallonia and Brussels: overview of certainties and probabilities
24 April 2017

What if businesses went in for ‘fake news’?

Apart from a few episodes that belong more to the realm of pranks, until now companies have stayed prudently away from publishing fake news.
23 February 2017

The equity story, or how to win over new investors…

The perception of a listed security will inevitably be established through the consistency and credibility of its “equity story”. But what exactly is this?
15 December 2016

At last, a debate about lobbying in Belgium

Bill about a lobby register for military purchases: for the first time, there seems to be room for a suitably nuanced debate about lobbying.