With local elections now in the rear-view mirror, the intense news coverage is gradually switching from an election campaign mode to a more normal pace. It feels like our attention has somewhat […]
Companies that want to communicate via the media should plan this carefully. As a former journalist myself, here are a few simple tips and guidelines that should help you get prepared. I. The press […]
Last week I was lucky enough to spend one week at PLMR, a public affairs, PR and digital marketing agency based in the UK. I was able to do this through the ‘GCA (the Global […]
Seeing is believing. If you weren’t convinced yet on the subtitles of the Belgian media landscape, here is an interesting case illustrating how the same news […]
The perception of a listed security will inevitably be established through the consistency and credibility of its “equity story”. But what exactly is this?