Blog

31 January 2019

“Journalists have the attention span of a goldfish and the memory of an elephant.”

Michaël Sephiha from De Tijd provided for great insights and crispy anecdotes last week’s Euronext TechShare session hosted by Whyte.
23 November 2018

Whyte 10 years anniversary celebrations

Whyte celebrates its 10 years of hard work... and fun!
26 October 2018

The municipal elections are behind us. What now? Here are 5 tips for PA professionals

It has already been a week since the municipal elections took place. The question now is: how all this is going to impact your PA activities
17 October 2018

Most trusted newsbrands

With local elections now in the rear-view mirror, the intense news coverage is gradually switching from an election campaign mode to a more normal pace.  It feels like our attention has somewhat […]
3 October 2018

Getting your story published: here’s how you can make a difference.

Companies that want to communicate via the media should plan this carefully. As a former journalist myself, here are a few simple tips and guidelines that should help you get prepared.   I. The press […]
14 September 2018

#WhyteGoesLondon: my week inside a partner agency

Last week I was lucky enough to spend one week at PLMR, a public affairs, PR and digital marketing agency based in the UK. I was able to do this through the ‘GCA (the Global […]
11 September 2018

One survey, two opposing conclusions. Welcome to our world!

Seeing is believing. If you weren’t convinced yet on the subtitles of the Belgian media landscape, here is an interesting case illustrating how the same news […]
19 April 2018

Lobbyist: a legitimate profession!

What exactly does a lobbyist do? Does the profession have its own specific ethics? Is lobbying a necessary evil?
27 June 2017

Brussels-Wallonia, governments for 2 years

The breakdown of the majorities in place in Wallonia and Brussels: overview of certainties and probabilities
24 April 2017

What if businesses went in for ‘fake news’?

Apart from a few episodes that belong more to the realm of pranks, until now companies have stayed prudently away from publishing fake news.