31 August 2021

Why PR is not advertising and the importance of storytelling

In our profession we often ask ourselves whether journalists will find a topic interesting enough to write about it, whether our press release will get picked […]
29 April 2021

In favor or against the revision of the “Renault Law”?

Each time several companies announce collective redundancies, as was the case in early 2021, the debate flares up again : trade unions and politicians alike question […]
20 April 2021

Meet the newest members of our family: Twyst & StudioTokyo!

The word is out! We are very happy and proud to introduce you to the newest members of our family: not one, but two new agencies! […]
1 March 2021
Reputation management

Reputation measurement: bridge the gap between your stakeholders and your company

Today, more than ever, the image of your organisation is the key to success. While you may have the best products or services, the perception of […]
7 August 2020


In order to express our support to the Black Lives Matter movement and because diversity and inclusiveness are part of our core values, Whyte Corporate Affairs […]