It is clear for all to see that the Belgian blogosphere has undergone a major development over the past few years. The magazines Le Vif and Knack Weekend have even presented ‘Weekend Blog Awards’ every year since 2012. Often followed by hundreds (sometimes even thousands) of fans, bloggers are now considered fully fledged influencers, whatever the sector (news, travel, cars, health, arts, web, technology, fashion, etc.). Henceforth, they form an integral part of the stakeholder group to be considered in a PR strategy.
While journalists and bloggers are basically in search of the same thing, that is fresh, unique information, it is nevertheless advisable to take account of certain specific features before entering into contact with a blogger. Ten tips to follow:
Given that a Research Now survey shows that for consumers aged between 35 and 54 years, blogs are the second source of influence (after friends, family and colleagues), it is certainly worthwhile doing everything possible to maintain good relations with these new influencers. Even for those whose PR strategy already seems well established.