Whyte Corporate Affairs is owned and managed by its four founding partners.
SA@whyte.be | T +32 2 738 06 24 | M + 32 475 71 67 71
Sandrine has been working in the communications industry for more than 15 years. She started working as a freelance journalist at newspaper Le Soir. In 1997 she joined Interel, where she moved up through the ranks to become Director in charge of corporate & crisis communications. In 2008 she co-founded Whyte Corporate Affairs. Sandrine specializes in crisis communication, Belgian public affairs and corporate communication, managing assignments combining these three disciplines. Building on her background as a lawyer, Sandrine specializes, amongst others, in litigation communication, ‘Not In My Backyard’ issues and permitting projects. An active networker who is always keen to build bridges between the business and political communities, Sandrine is also a Board member at BECI (Brussels employer association) and Vice-Chair of Amcham’s Membership Committee. She is a lecturer in Strategic Communication at University of Louvain-la-Neuve and a regular contributor to L’Echo. Sandrine studied Law and Philosophy (UCL – University of Louvain).
JB@whyte.be | T +32 2 738 06 21 | M +32 476 69 59 86
Joris is a public affairs expert who started his career in trade associations in Brussels, London and Washington DC. Before co-founding Whyte Corporate Affairs, he was Director of Interel, in charge of the Belgian public affairs practice. He has a specific experience in dealing with issue-driven lobbying and crisis communication projects. Working for both corporations and industry associations, his role ranges from strategic counsel and sounding board to active engagement in business representation, negotiation and mediation. An advocate of a ‘new school’ approach to public affairs, he is a firm believer that these disciplines can provide an efficient and effective answer to business critical issues. He studied Political Science (University of Antwerp) and holds an MBA in General Management (Vlerick Business School). Joris is an active networker in the world of business, politics and culture, and regularly lectures on crisis communication, public affairs and the Belgian political and stakeholder landscape.
Eveline De Ridder
EDR@whyte.be | T +32 2 738 06 23 | M +32 496 52 72 73
Eveline has more than 15 years of experience as a communication professional. She started her career as a freelance journalist and worked in a small PR firm before joining Interel PR&PA in 2000, were she made her way up and became Associate Director in charge of the Corporate Communication team. She has a very strong track record working on Health and Food issues, working on assignments ranging from corporate positioning, awareness campaigns and endorsement strategies to crisis & issues management. Having acted as an ‘ad interim’ spokesperson for a large international FMCG company, she knows the inside-outs from companies and perfectly knows how to bridge the gap between those ‘insides’ and the ‘outside’ world. In 2008, Eveline was one of the co-founders of Whyte Corporate Affairs, to which she brings a digital touch. Eveline gives guest lectures on crisis communication and social media. She studied Political & Social Science (Catholic University of Brussels) and Communication Science (Free University of Brussels).
EGO@whyte.be | T +32 2 738 06 22 | M +32 495 54 41 07
Emmanuel Goedseels worked several years as a journalist for France-Inter (Paris) and the newspaper Le Soir (Brussels). In 1988, he started working as a communication consultant. In 1997 he joined Interel, where he became Managing Director. In 2008, he co-founded Whyte Corporate Affairs. Emmanuel specialises in corporate communication, crisis communication and financial communication. More particularly, he has an extensive track record in restructuring schemes, social issues and change management. As an expert in reputation management who believes in the importance of both quantitative and qualitative analysis, he is the driving force behind the development of reputation audits and other analytical tools which help Whyte and its clients to define efficient and effective communication strategies. Emmanuel studied Journalism and Communications (University of Louvain), and he followed the Executive Management Program at the Harvard Business School. He lectures Strategic Communication at University of Louvain and is a regular contributor to L’Echo.