our philosophy

Stakeholder oriented, objective driven. That’s our philosophy.

Our approach is driven by our clients’ objectives: we are communication professionals, but we do not believe in communicating for the sake of communicating. Communication is a strategic tool which should help our clients to reach their business objectives.

The approach of Whyte Corporate Affairs focuses primarily on stakeholders. Our insight into the Belgian media, political, corporate, social and academic landscape allows us to define the right target groups, to recommend the most appropriate communication channels, to formulate the right key messages and to anticipate actions and reactions.

Stakeholder oriented, objective driven. That is why we strongly believe in the integration between what is traditionally considered to be ‘corporate communications’ and ‘public affairs’. We tear down the walls and combine the best of both worlds.